The Best New Business Solves a Problem

Nov 24, 2020

Dr. Jessica Lubahn is a urologist, health writer, and consultant. She is also the founder of ONDRwear, an apparel company that sells luxe leakproof underwear. Jessica tells me that she created this company to destigmatize urinary, menstrual, and other leakage through the creation of products that are highly effective and beautiful. 

Dr. Lubahn received her medical degree at the Washington University School of Medicine in St. Louis. Then, she completed her surgical internship and urology residency at the University of Texas Southwestern Medical School.

Here are the major steps that Jessica followed in creating her new apparel company:

1. Identify a problem experienced by her patients.
2. Create the prototype of a potential solution, in this case, a tangible product.
3. Research the industry, network, and determine if creating the product is feasible.
4. Establish the business, and engage an accountant, attorney, and other necessary professionals.
5. For her physical product, create a design or blueprint and find a manufacturer.
6. Create a website and social media accounts, and develop a marketing plan.
7. Start selling the product.

The process Jessica followed is quite similar to the way that Greg Hanson started his business in last week’s episode #170.

If you’d like to check out the Onderwear company, go to ondrwear.com. It's a very nicely designed and presented website, and I think you can still get a 15% discount on its well-designed clothing.

Go to the show notes at nonclinicalphysicians.com/best-new-business-solves-a-problem for all of the links.

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