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Physician NonClinical Careers with John Jurica


Apr 16, 2019

Today I have the pleasure of interviewing Dr. Marjorie Stiegler. She is an expert in branding, online marketing and course creation. And she’s an entrepreneur, author and accomplished keynote speaker.

Marjorie is an anesthesiologist and Adjunct Associate Professor at the University of North Carolina at Chapel Hill. She is an expert and national speaker on patient safety, simulation, medical decision making, cognitive errors, and critical event debriefing.

She completed medical training at Emory School of Medicine, Internship at Georgetown University Medical Center, and Anesthesia Residency at Massachusetts General Hospital.

In today’s interview, we learn about the maternity active wear business she started in 2009. She describes her early forays into online branding and marketing. We get into the weeds a little about how she develops and delivers her online courses. It’s a fascinating conversation and I feel like we’ve just scratched the surface.

Marjorie’s story is so interesting and varied. For those of us interested in creating an online coaching or consulting business, she can teach us so much. Her online marketing and branding skills can help us with promoting our clinical or nonclinical activities.

And for those of us who want to develop online courses, her story is vey inspiring.

You can find links to the resources mentioned in today’s interview, and a transcript of the interview, by going to the show notes at vitalpe.net/episode084.

I’ve got some exciting interviews coming up with speakers from the Physicians Helping Physicians networking conference over the next few weeks. Thanks for joining me today.